La Maison MyBlend | Cosmetics space cladding
Located in the heart of Le Marais in Paris, the first MyBlend store invites customers inside to create their personalised beauty routines with rejuvenating products. Clarins has naturally gravitated towards delicate interior décor with lightweight concrete for its brand new flagship store. Our decorative Panbeton® and Slimbeton® panels products exude a luxury experience and clad these spaces with elegance and radiance.
We designed a coherent ecosystem based on four areas that come together and complement each other. The lined lightweight concrete envelope in stone colours creates a setting that supports the customer journey and evokes the raw power of active ingredients.
Workshop retail design
Voyez-vous (Vinciane Lebrun)
This luxury Clarins brand boutique features a bright, elegant atmosphere thanks to the coherent combination of our concrete products: decorative panels and bespoke retail stands help to wrap shoppers in a cosy, peaceful, soothing atmosphere.
Dressed all in white, the walls and furniture in most spaces are clad in Shan & Barbican Panbeton® and Classic Slimbeton® & Panbeton®, creating a clean design to help customers feel comfortable and rejuvenated.
This fit-out showcases the Slimbeton® design: a lightweight fibre-reinforced concrete used to clad furniture. It offers a unique opportunity to create a custom look that perfectly reflects MyBlend’s brand image.