Ora-ïto, whose real name is Ito Morabito, is a French designer born in Marseille.
Ora-ïto studied at a design school (ESDI) and began his career at the end of the 1990s by proposing imaginary objects for major brands: a Vuitton backpack, an Apple laptop carrying case... Brands praised Ora-ïto's work, and some of them became his customers.
His awards include the 2002 Oscar for Best Design, 6 Red Dot Design Awards and three IF Design Awards in 2014, a "best of the best" award for the Roche Bobois table, as well as prizes for the Aubecq kitchenware collection and the design of the lobby for the Le Madeleine building in Paris. Wallpaper magazine ranks him among the 40 most influential designers of his generation.
He was awarded the Chevalier des Arts et des Lettres in 2011, and his work has been acquired by the Fonds National d'Art Contemporain (FNAC).
In 2013, he created MAMO, Marseille Modulor, a contemporary art centre located on the roof of the Cité Radieuse, which exhibits the greatest French and international artists, while at the same time enhancing and updating an emblematic monument of the city of Marseille, and more broadly of modern architecture.
In September 2016, 6 emblematic pieces by the Ora Ito studio were added to the Centre Pompidou's permanent collection.
He has also designed the trains for the new Nice tramway, already in service, and those for the Marseille metro, which will start running in 2024.